Insight
Music and style define individuality and personality.
Activation #1: The Digital Experience –
Sync & Style
Nike and Spotify collide to create a seamless digital experience where users can sync their Spotify playlists to receive curated Nike outfit recommendations. This will be promoted within the Nike and Spotify app interfaces, as well as on the Nike website landing page, ensuring maximum visibility and engagement.
Activation #2: In-Store QR Experience –
Scan & Listen
Nike store shoppers can scan QR codes on apparel tags to unlock a personalized Spotify playlist. Each item is linked to a curated set of songs that match its style and vibe, turning fashion into an interactive music experience. The more you explore, the more you build a playlist that’s uniquely yours.
Activation #3: Audio-Visual Commercial –
Hear & See the Movement
A bold, high-energy audiovisual campaign will launch across Spotify Radio & Digital Platforms, capturing the essence of “Your Fit. Your Sound.” This dynamic storytelling will bring the concept to life, immersing audiences in the connection between their music, movement, and personal style.
Collaboration
Campaign
To develop a groundbreaking campaign that leverages Spotify’s music ecosystem and Nike’s cultural influence to create an engaging, innovative experience for consumers.
The campaign should connect music and fashion/ sportswear in a way that feels fresh, interactive, and culturally relevant.
Brief
Research shows that music is key in shaping personal identity and helps individuals express and form their own self-identity.
Data
A study in Psychology of Music found links between music preferences, social identity, and collective self-esteem.
Research shows that music is key in shaping personal identity and helps individuals express and form their own self-identity.
‘Your Fit Your Sound’—a first-of-its-kind collaboration where Nike and Spotify let people wear their music. By analysing users’ Spotify playlists, we’ll match them with Nike outfits that reflect their unique sound and style.
This isn’t just about clothes — it’s about identity. It’s about giving people a new way to express themselves beyond their headphones, turning their playlists into personalized fashion statements.
Project Execution
Nike collects an individual’s Spotify playlist and suggests a Nike specific styled outfit to their customer based on the genre of songs they vibe to.
Show your unique fit off on social media and get a chance to have your Spotify playlist qr embossed on the personalised Nike fit.
Execution Overview
