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Spotify Integration
Programmatic
Campaign
Insight
People enjoy a boost of energy in the morning
Today in America, mornings are hard to digest.
The same boring routine and the same bland breakfast. Over half of U.S. adults feel stuck in this cycle. Heinz can change that by making breakfast exciting with Heinz Jalapeño Ketchup, turning it into a must-have morning staple through Heinz Hot Takes.
Heinz spices up mornings with Hot Takes, featuring Heinz Jalapeño Ketchup. This campaign brings playful, spicy commentary to digital news, with QR codes linking to bold breakfast recipes. AI-generated hot takes on Spotify and interactive billboards transform commutes into flavorful experiences—because mornings just got spicier with
Heinz Jalapeño Ketchup.
CTV Activations
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Strategy / Copy - Elsa Bjurmar
Art Direction / CTV - Rohang Naik
Video / Strategy / Copy - Tiril Kvalvaag
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