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Guerilla Marketing Campaign
Insight
“People living in green neighborhoods have a 25% higher chance of experiencing chance encounters compared to those in areas without parks.”
gifgaff being the only network that’s B-Corp certified, wants to show that actions do speak louder than the words & the promises.
And hence the question, “Do you give a gaff?”, ( gaff is our our slang for f**k ) about the fairness in how you are a part of a network? or your contribution to the environment? and all the questions that come thereafter. Well we’re here to address and remind you things that are in our DNA and reward the ones who believe in the good deeds.
A smart interactive campaign to show that - We Do.
You See It. You Take Action. You Earn The Reward.
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Art Direction / Copy / Video / Strategy - Rohang ( Me, Myself & I )
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